ASA Growth OS — Control Room v2

Live control room · internal v2

Let the bot run. Show humans only what needs judgment.

A calmer, more premium operator interface: fewer widgets, stronger hierarchy, live system health, a focused exception queue, and complete auditability for autonomous bid changes.

Autopilot running

Unique keywords found10,081from 41,063 candidates

App Store results338k13,869 unique apps

Crawl complete57.3%~9,130 queries remaining

Needs human judgment7not bid approvals

Human Gates

Only exceptions that are risky, ambiguous, or structural.

7 open

Mass competitor import above threshold

312 Tomplay / MuseScore / music school candidates found across piano, flute and saxophone. Bot paused import, not bidding.

judge

Ambiguous app class: “Music Tutor”

Could be teacher/course, tool or generic music. Needs one class rule; then future similar cases are automatic.

classify

⚙

New T2 global cluster target missing

Keywords exist for JA/KO/ZH/AR but no ROAS target is configured for this cluster yet.

setup

What the bot did

Automatic actions inside guardrails.

healthy

184 bid changes applied

All within caps and daily campaign budgets

auto

142 learning keywords imported

Generic + learning intent only

safe

23 waste reducers

180d ROAS below cluster target

done

3 API/query failures

Crawler continues, failures retained

watch

Keyword Inbox

Candidates become automatic once class/source rules are clear.

41,063 candidates

Candidate	Segment	Suggested class	Source	Decision mode
tomplay musiknoten Tomplay — Sheet Music	Saxophone · DACH	competitor / sheet_music	App Store Search	threshold gate
learn piano	Piano · US	learning_intent	Template	auto
saxophone fingering chart	Saxophone · US	instrument_tool	App Store Search	auto low-bid
music tutor	Clarinet · T1 EU	unknown	App Store Search	classify once

Global Keyword Pool

One pool, segmented by instrument, available wherever the app/cluster supports it.

11 segments

Piano

launch prep

1,306 candidates · main + piano app later

Saxophone

active

1,812 candidates · DACH/US strong

Flute

active

1,144 candidates · high competitor overlap

Clarinet

active

989 candidates

Cello

crawling now

current query: apprendre violoncelle

Recorder

monitor

lower volume, keep exploratory

DACH

DE, AT, CH · highest trust cluster

Target ROAS

Initial bid

Max bid cap

Decision spend threshold

US

US · bigger market, separate target

Target ROAS

Initial bid

Max bid cap

Lookback window

Audit Trail

Deterministic reasons for every automatic write or blocked action.

↗

saxophon lernen · €0.48 → €0.53

Explore: spend below €10 threshold; raise within max step and cap.

applied

↘

clarinet tuner · €0.62 → €0.56

Downbid: 180d ROAS below US cluster target; max step down.

applied

⏸

312 competitor keyword candidates

Blocked: import volume exceeds human-gate threshold.

blocked

App Store Search

Running · 12,251 done · 9,130 pending · 3 failed

ASA History

Waiting for export/API connection.

Google Search Console

Planned source for proven organic demand.